Medtronic
Deep Brain Stimulation has long been the trusted solution for movement disorders. As competition begins to emerge, and amidst a new corporate brand identity, this campaign overhaul keeps Medtronic top-of-mind and on-brand.
DBS CAMPAIGN CONCEPTS
Working within and expanding upon Medtronic brand guidelines, we created a series of six diverse concepts promoting Deep Brain Stimulation. Speaking to healthcare providers and patients, I tailored the creative and photo art direction to speak to each audience.
DBS PATIENT KITS
This packet is given to patients upon their first consideration of Deep Brain Stimulation. The entire experience, from format to contents, was overhauled to best tell the DBS story and increase usefulness for the patient.
DBS Patient Brochure
DBS Tradeshow Banner
ADAPTIVESTIM Icons
Icons showcase the properties of the AdaptiveStim pain therapy program.
