Olive & Company
From overseeing the design department to establishing process and scope, my tenure at Olive & Company allowed a high exposure to the ins and outs of agency success.
CAPABILITIES BROCHURE CONCEPT
As Olive worked to unroll a new logo and visual identity, I expanded the core elements into an engaging format that set the stage for a slew of brand identity pieces.
Modern Marketing Collateral
As part of an inbound campaign, I created a comprehensive infographic to highlight the pillars of modern marketing. Once completed, I overhauled the creative to a beautifully letterpressed poster that was shared with select clients. Content written by Eliza Green.
Olive Presentation Template
To ensure all touchpoints with the Olive brand are elevated, I created an extensive and editable Google Slides template. This also included an overhaul on brand identity presentation elements.
Mentoring and Events
Giving time to be a resource to students and answer their questions is something I value. I have represented Olive & Co as a panelist at AIGA’s Portfolio 1-on-1 as well as in University of Minnesota classes.
Project Definition and Studio Process
The account team used this Logo Project Definition, along with other documents I created, to set expectations with clients as well as accurately estimate new brand identity work.