Target Circle Week

Target’s biggest sale needed a breakthrough approach. I led the campaign for social and digital creative throughout 2025, a total of three sales events. The result was unmissable and bold creative executed with channel-native nuance.

Deals so big you literally can’t miss them
✅ daily deals ✅ weeklong deals ✅ standout assortment

 

Immersive products and bold style were larger than life, literally and conceptually.

 

100+ deliverables, crafted for clarity and actionability in 2.5 seconds or less.

 
 
 

Each channel was an opportunity to consider what big meant in that space, to that audience.

I oversaw the campaign comprehensively, From pixels to productions
📸 Studio shoot 🎥 video on-location 💫 cgi models & animation

 
 

Our suite of assets flexed to successfully deliver compelling creative, made cohesive by our BIG idea.

 
 

Target Circle Week  //  Services Rendered

Associate Creative Direction at Target

Campaign credits
Broadcast ACD: Nick Waldman  •  Creative Strategy: Erin Parr  •  Engagement Management: Megan Schletty  •  Copywriting: Susan George, Jeff Barbian  •  Art Direction: Erin Colasacco, Abby Meyer, Kristina Brust •  Design: Eric Mattson, Sara Sturges

Style photography credits
Art Direction: Erin Colasacco  •  Photography: Julia Johnson  •  Wardrobe Styling: Athanasia Nichols  •  Hair & Makeup: Fatima Olive   •  Retouching: Derek Ahlberg  •  Editing: Rich Wahlin  •  Producing: Steve Jones, Treehouse Productions

Social credits
Social Strategy: Hilary Chang, Marcia Kyle  •  Copywriting: Susan George  •  Art Direction: Kristina Brust  •  Directing: Isaac Abrams  •  Editing: Jasmine “Mac” McCullough  •  Producing: Natasha Nikolai, Doreen Hoff, First Ave Productions

Product CGI credits
CGI: Brian Williams, Mike Medicine Horse  •  Motion Graphics: Betty Chin Wu, Nate Trygg, Daniel Partenie

About me