Target Summer Sales

As the ACD of Target’s seasonal sales for two years, I led teams to develop creative rooted in enterprise editorial strategy. Summer 2024 events successfully established the vacation state of mind under a distinctly Target umbrella.

Events were highly cohesive & stylized while maintaining channel-appropriate execution.

Target Summer Sales // Services Rendered

Associate Creative Direction at Target

Copy ACD: Jesse Gadola • Creative Strategy: Shelby Williams • Art Direction: Kristina Brust, Kevin Kinley, Alli Koch • Copywriting: Stephanie Dosser • Internal Digital Art Direction: Jessica Pulemjotov
Photography: Leslie Grow • Prop Styling: Lynn Ostrowski • Apparel Styling: Kim Parker • Food Styling: Taylor Smith
Hand Lettering: Sarah Acevedo

Target Circle Week

Target Baby

Ulta Beauty at Target

Target Deals Campaign