Best Buy
Best Buy’s corporate gift card program had fallen behind. A total refresh in message and approach has given new life to this offering.
CORPORATE GIFT CARD CAMPAIGN CONCEPTS
The main challenge for these campaign concepts was ensuring the featured products were directly tied to a gift card purchase.Our concept presentation, in which I presented the creative, was also a successful pitch to win this account as a client for Olive & Company.
CHOSEN CAMPAIGN
Initial creative was approved with minimal changes by the Best Buy brand team, and rave reviews from the corporate gift card team.
GIFT CARD INSERT CONCEPTS
These concepts delivered on Best Buy’s request to insert blank gift cards into select product shipments. The creative was surprising, engaging and memorable.
HOLIDAY VARIATIONS
Incorporation of Best Buy’s holiday elements across our current campaign creative in a harmonious manner that doesn’t disrupt the concept.
