Ulta Beauty at Target
50+ prestige beauty brands in the convenience of today’s Target run. For Target.com and app Guests, the experience needed to be elevated, engaging, and highly shoppable.
Ulta Beauty at TArget Hub
From explaining the nuances of the partnership to providing quick paths to product, the hub needed to be efficient and hard-working. I designed the page in totality, weaving these layers together into a unified showstopper.
Asset Approach
I established balanced navigational elements to guide and engage Guests, editing existing assets for a custom result.
Category Pages
Category pages are actionable and brand-forward.
Brand Pages
With the Ulta Beauty portfolio came a slew of established Beauty brands. I art directed the template to leverage for each brand’s digital shop. The result—an underlying consistency to the Ulta Beauty experience that honors the individual personality of each brand.
Brand pages designed by me, Tierney McDonald, Ebun Alugbin, and Tiera Salitros.
