Target Sales Events
As an ACD for a range of seasonal and owned events, I’ve led teams to create strategic and distinct creative approaches with cohesive execution across channels.
Summer Sales Events
As the ACD of Target’s seasonal sales for two years, I worked to develop creative rooted in enterprise editorial strategy. Summer 2024 events successfully established the vacation state of mind under a distinctly Target umbrella, while communicating urgency to capture the deals.
Events were highly cohesive & stylized while maintaining channel-appropriate execution.
Copy ACD: Jesse Gadola • Creative Strategy: Shelby Williams • Art Direction: Kristina Brust, Kevin Kinley, Alli Koch • Copywriting: Stephanie Dosser • Internal Digital Art Direction: Jessica Pulemjotov
Photography: Leslie Grow • Prop Styling: Lynn Ostrowski • Apparel Styling: Kim Parker • Food Styling: Taylor Smith
Hand Lettering: Sarah Acevedo
Target Deal Days
Target guests look forward to Deal Days every year, and the July 2022 event was the biggest to date. I co-led the creative, delivering custom Bullseye animations and a fresh new approach highlighting the “biggest hit of the summer.” The result was outstanding brand linkage and cohesive execution—a stellar performance.
Co-ACD: Anne Heike • Art Direction: Mike Fromelt, Eve Swailes, Denise Dunham • Copywriting: Craig Lesterson
Illustration: Chris Lee • Motion Graphics: Lindsey Stupica, Thomas Busch, Brian Miller
